Are you thinking about strengthening your website in 2019 ? Have you not achieved the goals and results you expected last year? Being on the Internet is a challenge for any company, so we can not rest on our laurels. It is important to work well on content, the speed of the web, have a strategy and a coherent marketing plan that will help us grow this year.
Good Netweb will to help you make it possible. That’s why we want you to have clear our services to improve your web design and enhance SEO positioning of your page through internal and external content. Take note if you want to improve your business website this year.
Keys to enhance your website in 2019
The mistake that many companies make when it comes to promoting their website is that they lack a strategy. That is, if for example you have your website outdated and the contents are not displayed well, it does not make much sense to do link-building or create more content so that you still have a very high bounce rate.
On the contrary, what is involved is that your website forms a coherent whole within your marketing strategy and all the tactics that are applied are adjusted to a specific objective.
In today’s post we will see some of those keys that you must take into account to enhance your website in 2019.
1. CHECK THE SPEED OF YOUR WEBSITE
Your website should have an attractive design, but it should also be functional. It is important that you check the loading speed of your web page. You can use tools like Google Page Speed to check it. If your website takes many seconds to load (say more than 4), there is still room to continue improving the loading speed of your website.
Keep in mind that the loading of your website is important because there are many customers who can leave without getting to see your page. Think mainly about users of mobile devices, where sometimes the pages are not as optimized or the devices themselves have a slower Internet speed.
2. POWER THE CONTENT OF YOUR WEBSITE THAT ALREADY EXISTS
Many companies only try to focus on creating new content. But what about the content of your website right now? It could be improved, creating longer and better worked contents, adding keywords that you had not included before, and definitely, doing a more professional job.
Of course, it would also be important that you update the date of the content so that Google revisits it and takes into account the changes you have made. You can also tell Google yourself to check your page again from the Google Search Console.
3. CREATE A CALENDAR TO CREATE NEW CONTENT
The number one problem for many companies is that they do not have a coherent content program. That is, they only publish content on their blog when they remember to do it, they do not follow a rule, often due to lack of time. This could be solved by hiring a web positioning service like the one we offer you, in which we work in depth content marketing to attract more visits to your website.
Creating a content calendar is relatively easy. You just have to indicate the title of the article, the date of publication and add more or less the resources that you will use to create it. Keeping faithful to that calendar will allow you to work more thoroughly on your project and know where you are going.
4. GET MORE AND BETTER GUEST POSTING
Guest posting consists of a strategy to attract visitors through the publication of articles and content elsewhere. It is important that you offer something of value to the blogger on whose page you are going to publish your content. For example, an infographic, a video or a long post that may allow you to attract more visits.
This way of attracting traffic will allow you to become a reference and boost your website, because when people seek information on a topic related to your sector, you will find that it is you who is talking about the subject.
5. INVEST YOUR RESOURCES WELL
In the Internet world, sometimes less is more. You can liarte to publish and publish content on social networks, but not get many results. Instead, launch a campaign limited in time, circumscribed to certain aspects, and have much more success.
Invest better your resources. Create a lead magnet and advertise on Facebook can generate much better results (and customers), than limiting yourself to make organic content publications without more audience than the small part of your followers who reach them.