One of the big issues that managers have to face in digital environments is the choice and design of a Digital Marketing plan.

Being a manager of a company involves a large number of responsibilities. It is necessary to have everything well tied and surrounded by those people who contribute knowledge and work in numerous business areas.

One of the big questions that managers have to face, is related to the choice of a Digital Marketing plan, creating a digital marketing plan requires knowledge and professional and well planned work.

In general, digital marketing is one of those terms with which we all have the feeling that we know what it means, but when we try to capture it in some way we get stuck.

 In the end, it is not clear what types of digital marketing we are talking about. In a very simple way it can be defined as all the marketing activities that use digital devices.

Let’s see what are the most effective Digital Marketing strategies used in the business context:

Social Media Marketing

He has a strong focus on marketing on social networks. It is about the use of social network platforms and websites to promote a product or service: share information and interact with followers, fans, partners or competitors on social media platforms, with the aim of promoting products.

Content Marketing

Content marketing uses content and stories with valuable information to increase brand awareness, with the goal of getting your audience to take profitable action. Content marketing aims to establish relationships with potential customers.

Pay-Per-Click Advertising (PPC)

PPC describes marketing methods in which the seller pays for each click on a link to a website. In addition to the search engines, almost all social networks offer the opportunity to advertise Pay Per Click. These ads appear in the feed of specific users of social networks.

Search Engine Optimization (SEO)

SEO is the process of optimizing content or websites to appear in the first search results of Google or other search engines. Search engines decide which websites to display for a search term based on the keywords mentioned on the website and the links that refer to this website.

Search Engine Marketing (SEM)

While SEO describes the process of obtaining unpaid traffic from search engines, SEM refers to paid traffic from search engines. The most common form of search marketing is probably Google Adwords for the simple reason that Google is by far the most used search engine.

Email Marketing

This is one of the best conversion marketing channels. By sending periodic updates to your email subscribers, you can build and nurture a relationship by providing value and confidence.

These are some of the most common options, starting to create a Digital Marketing plan requires knowing what objectives are desired and to which target audience that campaign will be directed.

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