What did you see the last time in Instagram posts?
If it’s like me, it’s bombarded with selfies, pictures of delicious looking foods, videos of people’s pets, and inspirational quotes.And probably not too many interesting messages from small businesses.
The sad reality is that many of the small companies are not even on Instagram. Often, they either do not want to learn how to use it or think it will not help improve their business.But they are wrong. Instagram can help your small business succeed.
Therefore, we are going to talk about several ways that Instagram can use efficiently to get their audience and get better results.
- Search, Follow and Interact With Your Ideal Clients.
Finding your ideal clients on Instagram is not too difficult. The first thing you should do is look at the accounts that are following companies similar to yours, they are probably going to be interested in what your business has to offer as well.
For example, if you are a trainer who sells weight loss courses online, you would like to follow some of the people who follow popular fitness gurus. If you are a marketing agency, you would like to follow some of the people who follow the popular marketing agencies.
Now, do not get me wrong, not all the people that follow will follow you back. However, there is a great chance that some of them will participate with you if you are sending the right content.
Then you can start interacting with people by commenting on their photos and liking them, and even sending direct messages.But we must bear this in mind:
If you spam people or write comments that are not adapted to the photo or account you are commenting on, you have just damaged your brand and annoyed people. Take the time to really form a true connection with your audience, and your efforts will eventually pay off.
- Create content that is attractive to your target audience.
You know your target audience, but do you know what kind of content will make them participate with your brand on Instagram?
If not, it’s time to start investigating. Take a look at your competitors’ accounts, and find out what kind of photos get the most commitment. Of course, you do not want to steal those photos, but you can certainly use them as inspiration to create your own messages.
If you’re not sure what kind of content to post on Instagram, here are some ideas:
Behind the scenes of videos.
Selfies of the employees.
Images of blog entries.
Advances of products.
Try several (or all) of these, and you will see that you get the maximum commitment. Then you can change your publishing strategy based on what your audience likes the most.
- Fill Your Biography Strategically.
Instagram is not LinkedIn, it’s much more informal. That means there’s no need for you to write a boring biography full of business jargon.Instead, opt for a lighter feel to humanize your brand. Think of your ideal client, and write your biography in a way that appeals to you.As for the format, you can use emojis, vertical spacing, and other tricks to help your bio stand out from the crowd.
I am not saying that it is absolutely necessary to use emoji or the vertical format. Think about your target audience and what they would like to see in your bio, and take a look at what the most successful competitors are doing. From there, you can make a decision about how to form your biography.
Tip: While it is good to be creative in your bio, clarity should not be sacrificed for the sake of creativity. Make sure your bio establishes what your company does in a way that allows people who see your profile to understand immediately.
- Post High Quality Photos.
Do not worry, you do not need professional photography knowledge or even a good camera to get this done. All you need is the camera of an iPhone.
Use natural light to your advantage. If you are shooting outdoors, try to take pictures in the afternoon when the lighting is better. If it is indoors, just open a window (or its blinds) and it will be fine.
Do not use the front camera if you can avoid it. The use of the back camera of your smartphone will often result in high resolution photos.
Edit your photos No (I repeat, NO) use the default filters included in the Instagram application! Instead, download a photo editing application and make some adjustments until the photo looks like it was taken by a professional.
- Use The Hashtags.
When you are using hashtags, think about what words your target market might be looking for and also apply them to your photo. For example, if you are running a business initiative blog and publishing inspirational quotes to your Instagram account, you can try using hashtags such as #businesses and # motivation.
Whichever industry you are in, use the Hashtag tool to research and determine the best hashtags to use for your business and target audience. When you write on a label, you will get other suggestions for labels.Experiment with different hashtags combinations and see which works best.An advert:
Do not overdo it with hashtags. If more than 15 hashtags are included each time you post a photo, you will see yourself as spammer and desperate, and this will hurt your brand.So, what is the number of hashtags you should use?Try 3 to 5 hashtags per post. This way, you can include enough hashtags to boost the commitment, but not so many that your account looks ridiculous.
- Offer Discounts.
If your small business is an e-commerce store, you can get new followers and maintain existing followers by offering exclusive discounts on your Instagram account.
All you need to do is create a chart showing the discount code and its percentage (you can easily do this using Canva), and then explain how to use the code in your area.
But you do not have to own an e-commerce store to use this advice. Be creative and find a way to offer exclusive discount for the products and / or services offered.
- Make sure your publications are cohesive.
To create a strong brand on Instagram, cohesive publications are needed. Ideally, your images should be kept within a similar color scheme, you should use the same filter and / or the editing process of each photograph you publish.
You’ll also want to share the same type of content consistently, that way, your audience knows what to expect (and they know it’s going to be something they like).
- Prepare a certain copy.
Do not underestimate the power of your copy when you are writing subtitles for your Instagram messages. Those legends can be the difference between 1 and 1000 I like, so take your time when writing and make sure what you put in is good.
Also, keep in mind that Instagram subtitles can help build your brand. If your brand is nervous, write something nervous. If your brand is positive, write something positive.
Whatever you decide to write for subtitles, adapt it based on your brand and target audience, and you’ll see better overall results from your Instagram marketing efforts.
Like anything else, the results you get from your small business on your Instagram account will depend on how much effort you put into it.
Follow the tips mentioned here constantly, and you can have the confidence to know that you will soon see your business grow.